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However, while increasing the number of ratings for a product, this change makes it harder for anyone to examine them. For the past few years, Amazon has been dealing with the issue of fake reviews, and the new rating system is about to make it worse. Without a review to decide why the shopper left the rating they did, or if the review can even be trusted, the new system makes shopping involve more guesswork. A one-star rating without a review can capture many different problems, yet is simplified to a number. The product rating system is 1 to 5 stars, with 5 stars being the best. Using the new system ratings can be left with or without a previous purchase. However, only those ratings from verified purchases will contribute to the product's overall star rating. The new system also allows adding a written review later on.

It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book." Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it."

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It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book." Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it."

It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book." Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it."

This article will take a deep dive into becoming a successful Amazon FBA seller. Sales (at least 300 units monthly)

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Does Amazon price match? Here's what to know about the online marketplace's practices. 141

Does Amazon price match? Here's what to know about the online marketplace's practices. 141

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What is the most expensive item you have received for free in exchange for reviews? Are they soliciting positive reviews from you?

What is the most expensive item you have received for free in exchange for reviews? Are they soliciting positive reviews from you?

how to earn money on amazon without selling

What is the most expensive item you have received for free in exchange for reviews? Are they soliciting positive reviews from you?

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